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As electric mountain bikes (eMTBs) become more commonplace, riders have begun to see the negative effects of time and miles on battery life, motor performance, and overall reliability.

I’d immediately do an on/off demo, and a flood of questions would ensue. From there, persuading folks to test ride became fairly easy. From the test ride onward, I let the product do the work: I have never seen a test ride not end in a smile.

How are performance ebike motors tied to a mission of decarbonization? By extending the life of existing bike frames and making small vehicle transportation more enjoyable, our innovative products like Elevate and Accelerate drive adoption. This reduces reliance on single-occupancy vehicles for short trips, contributing to significant CO2 emission reductions.

We grew slowly as a company. Our first hire was made within two weeks of COVID lockdowns, and we had to battle chip shortages to build prototypes. We went as far as purchasing development kits (think LEGO Mindstorms) and de-soldered chips from those to keep development moving.

Building a company is tough. Really tough. But is it worth it? The honest answer: I don’t know yet. Companies start for a variety and combination of reasons: a genuine need or idea for a new product, a drive to have an impact, a passion...